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POOL WINES
PROJECT TYPE
Sales, Branding, Marketing
YEAR
2019 - Current
Background
I am an owner of a boutique natural winery located in Kyneton, Victoria. I am responsible for all brand, marketing and sales activity (as well as getting my hands dirty in the vineyard and winery throughout the year). From the start, we have focused on prioritizing our ethics and values above all. We have reflected this throughout the brand: product, visual identity, tone of voice, social media execution, collaborations.
Results
For four years straight we have grown our revenue 500% YoY and have established stockists nationwide. We have collaborated and partnered with huge global brands (see other case study). We have run events and brand activations across Melbourne and Sydney and amassed an engaged social following.
