ADIDAS, NIKE, NEW BALANCE COLLABS

Background
As an owner of POOL Wines with responsibility for all brand and marketing, my goal is to build a culturally relevant and influential brand that can reach beyond the beverage category. Through brand development, visual identity, content curation and social media execution, we developed interest from a wide range of brands who have reached out to us for collaboration.

Approach
Through a network of hospitality, lifestyle and retail connections we have collaborated with brands such as Adidas, Nike, New Balance, GANNI, Hara and Incu to deliver wine for brand activations ranging from high fashion retail openings to intimate partner dinners. Our cultural relevance has allowed a small natural winery from Kyneton to showcase our craft alongside well-known global brands, all whilst retaining our distinctive brand look and feel.