LA TROBE SPORT REBRAND

Background
La Trobe University is the number one university for sport in Victoria, but the official student teams were playing with a logo and visual identity that looked more like a curious chicken than the fierce eagle that it was meant to be. The whole visual identity of the team needed an overhaul so that the bark could match the bite.

Approach
Working with leading global design studio Base Design, we rebuilt the La Trobe Sport brand from the ground up. Starting by interviewing players, staff, officials and university leadership we boiled down the essence of the team and what they want to be known for. From there we built a visual identity that matched, felt distinctive, but also connected a red thread to the La Trobe masterbrand. We developed a custom typeface, photography approach, graphic elements and layouts. These were then applied to uniforms, stadiums, marketing and signage.