LA TROBE CAMPAIGNS

Role - Brand & Creative Director

Background
Prior to my starting in the role of Brand & Creative Director, La Trobe outsourced major campaign work to an ad agency and the in-house team was used to service low level design and production jobs. I was tasked with overhauling the team to be able to handle our major marketing and brand work in-house.

Approach
I went about a total overhaul of resource, skillsets, processes, tools and culture. Following this process, the team is now executing sector-leading campaigns completely in-house and driving business results for the university.

Impact
Our team's abillity to execute a high volume of high quality campaigns, has contributed to La Trobe's meteoric rise in applications and enrolments.