ARCTERYX x POOL WINES

POOL Wines was approached by the teams at Arcteryx, Terrain and Crooked to partner on a book launch in Melbourne. We tapped into a distinctive and attention-grabbing creative vein, playing on the idea of natural wine being good for athletes.

We did a quick photoshoot that turned into printed posters and social media posts. We also helped facilitate the activation, pouring custom branded wines for thirsty attendees.